BE SEEN on TV, Radio, Podcasts, Print & Blogs

My media system has earned hundreds of millions of impressions for my clients on these and other media outlets. Imagine yourself in your ideal audience's most trusted news, radio, podcast or television... what are the possibilities for you if you were that well-known?

My media system has earned hundreds of millions of impressions for my clients on these and other media outlets. Imagine yourself in your ideal audience's most trusted news, radio, podcast or television... what are the possibilities for you if you were that well-known?

Go FROM INVISIBLE TO WELL-KNOWN IN YOUR INDUSTRY

IMAGINE WHAT COULD HAPPEN IF YOU GREW YOUR REACH BY 6 FIGURES!

With Dale’s help, I pitched KTLA Channel 5 who came out THE NEXT DAY to do a television segment for the morning news. 

This media coverage resulted in a 500% increase in monthly sales, new national wholesale customers, and another magazine feature article.  
— Justin Chao, Le Bon Garcon

I help social entrepreneurs get seen and become well-known experts in their industry. 

I'll teach you the highly valuable skills so that you can retain the relationships and build the business credibility you need.
I help social entrepreneurs just like you get seen and become well-known experts in their industry. 

I'm a big believer in teaching people how to fish, rather than simply catching fish and selling them to you (which is what publicists do). That's what I love to do for entrepreneurs and nonprofit leaders. Take the skills in-house and you'll have the ability to get media attention forever going forward.

I have worked with rock stars, billionaires, and heads of state - my favorite group to work with are mission-driven entrepreneurs.


Classes/coaching

Option 1: Media For Your Mission - Full Classroom Access

What You Get:

  • A Media List with contact information for 1,000s of Editors, Producers and Show Hosts - (if you hire a publicist, you never get this - worth a fortune). This list is constantly growing. 
  • Your Pitch Package with exact headlines, bio and media kit that you'll send to get you booked.
  • Email Templates for Pitching! The actual email template I have used to get booked dozens of times.
  • Phone Scripts for Pitching! The actual script I use to pitch TV and Radio.
  • Your Unique Branded Story with key messages that will summarize your business and story for the media. This story will help you PERFECT your copy for your website, social media, email campaigns, and even your in-person elevator pitch.

Option 2: Live/Virtual Campaign Class

You Get Everything above, AND:

  • Virtual Classroom delivered over 3 Months - You will have lifetime access to the content and recordings within my classroom as an alumnus. These will continue to grow and evolve, and I hope you will continue to come get the value out of the course.
  • LIVE (via Zoom) Weekly Group Class from Dale and other editors/producers on what pitches work, and what pitches don't. This is like a forge. You will have your pitch edited and honed. No more feeling weird or unpolished when you talk about your story. 
  • The timing of the group class is a 3-month course with 3 calls per month - thus giving time for each person to get through an entire campaign (and possibly 2 if you like to hustle). 
  • You receive a "progress and graduation" call 1on1 with me in the 10th week of your course so that I can check in on what you got, what you need, any feedback, and to see if/how I can help you further. 
  • My editing and list-building services are available to those who are "currently campaigning" students. 
  • I host a live training event in Los Angeles on October 21st which you will also have special access to attend (info here).
  • Money-Making Strategies to connect your media to your business... do you actually know how to make sure your media makes you money? I do. Let me help you. I will help you turn your pitch into speaking opportunities, clients, books, and other products.
  • A Private Facebook Group of other entrepreneurs who can cheer you on and celebrate your wins!
  • You are welcome to stay in the Facebook community after your campaign to share wins and connect with the group, but I'll have to focus my coaching on current members of the class going forward.

Option 3: Your First 3 Campaigns Done For You

You Get Everything above, AND:

  • You get a dedicated editor from my team of editors - trained by me - to craft AND DELIVER your campaigns for 6 months. 
  • You get additional time and attention with me as your editor.
  • The last client I did this with ended up with MILLIONS in new reach. What would that be worth for you?

Interested? Click the button below to schedule time with Dale to find out more about whether the class or coaching is the best next step for you.



How do you know this stuff?

I got a degree in communications and initially worked with brand names like Southwest Airlines, Ticketmaster/Live Nation, and the House of Commons (UK Parliament). 

In 2010 I decided to turn my passion for activism into a full time entrepreneurial endeavor... and when that first business failed I realized I needed to learn how to create products, drive traffic, and be seen in my industry as a trusted expert if I was going to survive.

So I started using my professional PR skills for myself. Within 2 years I've been featured in dozens of media, made more than a million impressions with my writing as an editor at the Good Men Project, and have spoken on the biggest stages in my field.

In late 2015 I realized I had a system I could give to other entrepreneurs too. I started teaching at the Small Business Administration in Los Angeles, and now I'm honored to serve mission-driven entrepreneurs just like you.

If you are wondering what every "overnight success" has in common: they all get seen. You too can harness that power. Become seen.


What Previous Clients Experience

“We have been in the media a lot over the past few days – so much that our website crashed a few times because of the surge in volume.

We literally have had over 60 articles written in over 20 countries!”
— Adam Lippin from Cuddlist.com
With Dale’s help, I pitched KTLA Channel 5 who came out THE NEXT DAY to do a television segment for the morning news. 

This media coverage resulted in a 500% increase in monthly sales, new national wholesale customers, and another magazine feature article.  
— Justin Chao from Le Bon Garcon